Mission
What we're all about
We are Gloworder and we live by the philosophy that words without action are wasted, that inefficiency is costly, that the pursuit of perfection is a noble one, and that service is only service if it’s good service. We do not boast of charity or chivalry, but instead admire kindness, civility, and humility. We’re rooted in the relationship between business and booze, and offer our services as a liaison between tapster and patron. Hold your word, your tongue, and your liquor. Let us banish the jobsworth, the dramatic, the killjoy. He who is easily offended should be offended more often, and those not offended any longer deserve a hug. We revere the rich no more than the rogue, the rascal, and the reprobate. And we have a way of dealing with outsiders…
…invite them in for a drink.
A Company of Bar Folk
We are bar owners, bartenders, barbacks, servers, and customers. We washed glass and swept floors. We managed large-volume nightclubs and tended bar at neighborhood dives. We scrutinized liquor law and analyzed liability. Collectively, we have over two decades of experience in the hospitality industry, designing bar ambiance, developing successful hospitality businesses, analyzing customer need, mitigating risk, and thinking deeply and creatively about optimizing… everything.
Meet Gordon
He’s a former bar owner who enjoys whiskey and convenience. As a bar owner, he scrutinized the bar business: customer service, bartender efficiency, inventory management, chargeback disputes, waste costs, age verification concerns, drink-and-dash procedures, liquor law liability, etc.
…and then he wondered, “Could I fix these problems?”
As a patron of other bars, he didn’t like fighting the crowds to get a drink. He didn’t like that he waited patiently while taller or more obnoxious guys were served first. He was embarrassed that, sometimes, he would stand on his tip-toes.
He didn’t like shouting his order over the bar noise. And he didn’t like when the bartender would make the wrong drink. Sometimes, he would simply write his order on a napkin and hand it to the bartender.
…and then he thought, “Wait, why can’t I do that from my phone?”
So he started a company.
