The bar industry is constantly evolving, and one trend that has been gaining traction in recent years is the phenomenon known as FoMo, or “fear of missing out.” This phenomenon refers to the perception of missing out on social connections and experiences, and the subsequent compulsive behavior to maintain those connections. In the context of the bar industry, FoMo can manifest in a few different ways.
For customers, FoMo can drive them to seek out the hottest new bars and nightclubs in order to be a part of the latest social scene. For bar and nightclub owners, FoMo can create pressure to constantly innovate and update their offerings in order to stay relevant and attract customers.
One way that bar and nightclub owners can stay ahead of the competition is by understanding and tapping into the FoMo mentality of their customers. This can involve creating unique and exclusive experiences, such as VIP areas or exclusive events, to make customers feel like they are part of an exclusive crowd.
Another way to stay ahead of the competition is by using technology to enhance the customer experience. This can include incorporating mobile ordering and payment systems, like Gloworder, to make it easy for customers to place and pay for their orders. It can also involve using social media and other digital platforms to create a sense of community and exclusivity among customers.
The future of the bar industry is uncertain, but one thing is certain: the use of technology will continue to play a big role in how customers interact with bars and nightclubs. By understanding and leveraging the FoMo mentality of customers and utilizing technology to enhance the customer experience, bar and nightclub owners can stay ahead of the competition and ensure their businesses thrive in the years to come.
Gloworder solves a frequent problem that many bars across the country experience: how to make it easy for bartenders to receive, create, and serve the best, premium drinks that increase bar revenue without reducing efficiencies.
A few bars are creating a different environment built entirely on a self-service model. These establishments allow patrons to pour their own beers, mix their own flavored cocktails, and more. It certainly helps with efficiency and flow, but more importantly, does it address the issues that came to the forefront with coronavirus?
Mobile check out options are now vital systems for a bar’s success. Mobile checkouts provide convenience and contact-less methods to avoid exchange of cash or cards. However, mobile websites can still pose some obstacles like managing QR codes and maintaining websites ongoing.
Certainly, the pandemic impacted bars in numerous ways. It also brought a long-standing issue to light that technology seems uniquely capable of addressing. Improving average wait times for drinks seems like a no-brainer, but surprisingly it’s a characteristic that bars have been slow to adopt. Gloworder addresses this from two perspectives: wait times in consideration of the bar patron and wait times for bartenders desperate to turnover more tabs, especially when a busy night yields higher returns. Bar owners: want to learn more?
Sign up on our waitlist to find out more about our upcoming Gloworder app launch!